You got rid of 4246 kilos of nature-bound plastic!

You got rid of 4246 kilos of nature-bound plastic!


This is an update on the partnership we do with rePurpose Global. And everybody who uses nuud is part of this success too! Because with every tube sold, we can do something about low-value plastics.

In just 8 months we successfully recovered thousands of kilograms of that hard-to-recycle plastic, and aided women sanitation workers with sustainable living wages in the process.

Our project takes place in the rapidly growing city of Aurangabad, India. The women waste workers collect multi-layered plastic (MLP). MLP is used to make everything from chip packaging to candy wrappers. Unlike harder and easy-to-recycle types plastic like PET with a recovery rate of over 60-70%, low-value materials like MLP have a recovery rate of less than 5%. They are also most likely to leak into the environment and pollute our waterways. Nuud has directly funded the recovery of 4246 kilos of these low-value plastics.



Following the collection of MLP, waste workers segregate, clean, and transport the plastic to cement kilns for co-processing, the best environmental option as prescribed by the United Nations Basel Convention. Energy is recovered from the plastic and the remaining waste is effectively disposed of without harmful emissions. This initiative disposes of hard-to-recycle plastic waste without sending them to landfills and reduces the usage of coal in the cement manufacturing process, thereby reducing greenhouse gas emissions. To date, nuud has aided in substituting over four tonnes of coal used in cement processing, producing around eight tonnes of cement to be used in building local infrastructure.

Nuud is deeply committed to having an ongoing positive impact on the environment and the people who live in it. By directly funding the collection, processing, and reuse of twice as much nature-bound plastic waste as it uses across its packaging and operations, nuud reduces the amount of harmful nature-bound plastic and uplifts women waste workers in the global south.


Have a great day!



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